Apoorve is the co-founder of Master Mentors Advisory Pvt. Ltd, a premier consulting organisation with global footprint and collective management experience of over 300 years. He has written a short book titled "Stupid and Rubbish" He is also the co-author of Successful organisations in action" along with corporate leaders of the industry like Srinivaas M, JP Singh, Vinod Kalkotwar, Vembu Shiv Kumar & Rupak Agrawal. The wealth of experience and accolades of the management team has been woven into nuggets of wisdom for thought leaders in this book. Apoorve has also started Kreyon Media, a digital news channel, which covers the latest happenings around the world. Kreyon Media conveys stories with meaningful impact that make a positive difference to the society.